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While site promotion brings people in, interactive marketing tools can create new relationships with site visitors.
Some ways to gather leads include simple add-ons such as interactive forms, mailing list signups, and graphic newsletter management.
When your client list gets robust you may need a client relational management system (CRM) to manage and track contacts and groups. A Custom Intranet site is especially useful for de-centralized organizations that need to collaborate online.
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